With over 15 years of experience leading growth at brands like Disney, Universal, Mattel, and Warner Bros., we’ve delivered $150M+ in revenue impact through data-informed storytelling and franchise execution.
Through a transmedia data-driven approach, leveraging or creating a measurement framework and reporting tied to REAL business outcomes.
Craft strategic narrative and blueprint based on the company's needs, tailored by franchise and audience to deliver long-term impact across key objectives (i.e., revenue, monetization, content engagement).
To stay up-to-date with the evolving media and content landscape, enabling real-time optimization and strategic pivots to maximize impact.
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